I learned long ago that when it comes to your business, understanding how to leverage your brand goes a long, long way. However, knowing and doing are two totally separate things. I for one didn’t fully embrace my brand of…
This particular brand reveal has been in the making for weeks and I’m so happy I can finally share it with you! Introducing the new brand personas and packaging design for the bath and body collection found at ConfidentGirls.net “Confident Girls…
When you’re a brand builder who sells physical products, one of the hardest things to do is raise enough capital. This is because selling physical goods carries a huge upfront cost due to the labor, equipment, setup, materials, storage and shipping required to manufacture…
I’m so excited to share with you the logo design I created for Total Life Care Coaching with Krystal Reddick. When I say Krystal is a dream client, she really is as she was clear on her objective, articulated her needs…
Missed part one? Read it here: HOW TO MAKE A GOOD LOGO GREAT (PART 1) TEXT ONLY vs GRAPHIC BASED LOGOS When it comes to your logo, having a text based AND graphic (or iconic) logo will work in your favor as…
Logos are a big deal when considering it’s the symbol of your ENTIRE business. — No pressure there right?! Well it can be frustrating in getting a properly designed logo so in this post I’m going to focus on what makes a good logo great…
How many of you are aware of the #1000BlackGirlBooks initiative started by a young girl named Marley Dias? Marley’s story is about her love for reading. Frustrated with the stories she had access to, Marley decided to start a campaign to…
You probably know me for my illustration work (see The DynaSmiles) as that’s what I share the most online. Today I thought I’d share a glimpse of my other contributions in the world of visual branding for one of my corporate clients and…
Greetings everyone! 2015 is winding down… Have you started prepping for your 2016? The month of November is a great time to reflect one where you’ve been and where you want to be. No matter how big the goal, it…