Portfolio

Daveia Odoi
June 21, 2017
Art Biz Lessons, Branding, Illustration, Portfolio

Niching Down To Level Up

I learned long ago that when it comes to your business, understanding how to leverage your brand goes a long, long way. However, knowing and doing are two totally separate things. I for one didn’t fully embrace my brand of being an illustrator (and nothing else) until the beginning...

Daveia Odoi
December 15, 2016
Brand Reveals, Illustration, Portfolio

Illustrations & Packaging for ConfidentGirls.net

This particular brand reveal has been in the making for weeks and I’m so happy I can finally share it with you! Introducing the new brand personas and packaging design for the bath and body collection found at ConfidentGirls.net “Confident Girls is not only a bath & beauty brand, but...

Daveia Odoi
October 23, 2016
Art Biz Lessons, Portfolio, Social Media, The DynaSmiles

Pre-Order Your Way Through

When you’re a brand builder who sells physical products, one of the hardest things to do is raise enough capital. This is because selling physical goods carries a huge upfront cost due to the labor, equipment, setup, materials, storage and shipping required to manufacture things. So in this instance, it does take money...

Daveia Odoi
October 14, 2016
Brand Reveals, Branding, Illustration, Portfolio

Logo Design for Total Life Care Coaching

I’m so excited to share with you the logo design I created for Total Life Care Coaching with Krystal Reddick. When I say Krystal is a dream client, she really is as she was clear on her objective, articulated her needs and trusted me to deliver a finished good with...

Daveia Odoi
October 8, 2016
Branding, Portfolio

How to Make A Good Logo Great (Part 2)

Missed part one? Read it here: HOW TO MAKE A GOOD LOGO GREAT (PART 1) TEXT ONLY vs GRAPHIC BASED LOGOS When it comes to your logo, having a text based AND graphic (or iconic) logo will work in your favor as both can be used interchangeably online and on products...

Daveia Odoi
October 5, 2016
Branding, Portfolio

How To Make A Good Logo Great (Part 1)

Logos are a big deal when considering it’s the symbol of your ENTIRE business. — No pressure there right?! Well it can be frustrating in getting a properly designed logo so in this post I’m going to focus on what makes a good logo great by sharing some tips to help the process flow a...

Daveia Odoi
February 14, 2016
Personal Posts, Portfolio

She Met Her Goal!

How many of you are aware of the ‪#‎1000BlackGirlBooks‬ initiative started by a young girl named Marley Dias? Marley’s story is about her love for reading. Frustrated with the stories she had access to, Marley decided to start a campaign to find 1000 books where the main characters looked more...

Daveia Odoi
November 19, 2015
Graphic Design, Portfolio

Simplicity Matters

You probably know me for my illustration work (see The DynaSmiles) as that’s what I share the most online. Today I thought I’d share a glimpse of my other contributions in the world of visual branding for one of my corporate clients and leave a quick branding tip. McBride Laboratory is the...

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