by Daveia Odoi | Jun 21, 2017 | Entrepreneurial Lessons, Illustration, Logo & Branding, Portfolio Work & Case Studies
I learned long ago that when it comes to your business, understanding how to leverage your brand goes a long, long way. However, knowing and doing are two totally separate things. I for one didn’t fully embrace my brand of being an illustrator (and nothing else)...
by Daveia Odoi | Dec 15, 2016 | Brand Reveals, Illustration, Portfolio Work & Case Studies
This particular brand reveal has been in the making for weeks and I’m so happy I can finally share it with you! Introducing the new brand personas and packaging design for the bath and body collection found at ConfidentGirls.net “Confident Girls is not...
by Daveia Odoi | Oct 23, 2016 | Entrepreneurial Lessons, Portfolio Work & Case Studies, Social Media & Marketing, The DynaSmiles by DNT
When you’re a brand builder who sells physical products, one of the hardest things to do is raise enough capital. This is because selling physical goods carries a huge upfront cost due to the labor, equipment, setup, materials, storage and shipping required to...
by Daveia Odoi | Oct 14, 2016 | Brand Reveals, Illustration, Logo & Branding, Portfolio Work & Case Studies
I’m so excited to share with you the logo design I created for Total Life Care Coaching with Krystal Reddick. When I say Krystal is a dream client, she really is as she was clear on her objective, articulated her needs and trusted me to deliver a finished good...
by Daveia Odoi | Oct 8, 2016 | Logo & Branding, Portfolio Work & Case Studies
Missed part one? Read it here: HOW TO MAKE A GOOD LOGO GREAT (PART 1) TEXT ONLY vs GRAPHIC BASED LOGOS When it comes to your logo, having a text based AND graphic (or iconic) logo will work in your favor as both can be used interchangeably online and on products (Nike...
by Daveia Odoi | Oct 5, 2016 | Logo & Branding, Portfolio Work & Case Studies
Logos are a big deal when considering it’s the symbol of your ENTIRE business. — No pressure there right?! Well it can be frustrating in getting a properly designed logo so in this post I’m going to focus on what makes a good logo great by...
