Niching Down To Level Up

I learned long ago that when it comes to your business, understanding how to leverage your brand goes a long, long way. However, knowing and doing are two totally separate things. I for one didn’t fully embrace my brand of…

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Illustrations & Packaging for ConfidentGirls.net

This particular brand reveal has been in the making for weeks and I’m so happy I can finally share it with you! Introducing the new brand personas and packaging design for the bath and body collection found at ConfidentGirls.net “Confident Girls…

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Pre-Order Your Way Through

When you’re a brand builder who sells physical products, one of the hardest things to do is raise enough capital. This is because selling physical goods carries a huge upfront cost due to the labor, equipment, setup, materials, storage and shipping required to manufacture…

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Logo Design for Total Life Care Coaching

I’m so excited to share with you the logo design I created for Total Life Care Coaching with Krystal Reddick. When I say Krystal is a dream client, she really is as she was clear on her objective, articulated her needs…

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How to Make A Good Logo Great (Part 2)

Missed part one? Read it here: HOW TO MAKE A GOOD LOGO GREAT (PART 1) TEXT ONLY vs GRAPHIC BASED LOGOS When it comes to your logo, having a text based AND graphic (or iconic) logo will work in your favor as…

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How To Make A Good Logo Great (Part 1)

Logos are a big deal when considering it’s the symbol of your ENTIRE business.  — No pressure there right?! Well it can be frustrating in getting a properly designed logo so in this post I’m going to focus on what makes a good logo great…

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She Met Her Goal!

How many of you are aware of the ‪#‎1000BlackGirlBooks‬ initiative started by a young girl named Marley Dias? Marley’s story is about her love for reading. Frustrated with the stories she had access to, Marley decided to start a campaign to…

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Simplicity Matters

You probably know me for my illustration work (see The DynaSmiles) as that’s what I share the most online. Today I thought I’d share a glimpse of my other contributions in the world of visual branding for one of my corporate clients and…

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Don’t Wait, Start Now!

Greetings everyone! 2015 is winding down… Have you started prepping for your 2016? The month of November is a great time to reflect one where you’ve been and where you want to be. No matter how big the goal, it…

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