Are You Ready?

Hey there!

Wanted to share some exciting news with you and leave some hopefully helpful biz tips from a lesson learned…

The Exciting News:
My brand The DynaSmiles by DNT is listed as #47 of 82 brands to shop with this holiday season in an article on! You can read the article here!

Essence is probably (don’t quote me but I’m pretty sure) the most recognizable magazine in the world targeting women of color. So this is pretty awesome when you run a small business.

In this amazing experience I realized 3 important things:

1. Say Yes to Press
Being in a noteworthy publication is a huge credibility booster and a great marketing strategy for any business. Just think, I can now (and forever) say I was featured in Essence. So when the opportunity to be featured in the press in a positive light comes your way, grab it by the horns!

2. Always Be Ready
I was contacted by someone on Essence’s staff out of the blue. Totally by surprise! To make matters even more interesting, I was given a six hour window to respond with a write up on my company, a high quality photograph of my product, legal proof of my business and more or else they’d move on to the next brand. Because of Essence’s reach, I’m sure they had hundreds of brands to choose from. What if I wasn’t ready? What if I said give me a minute? …Always be ready!

3. It’s Who You Know
Essence contacted me because I was recommended by one of my past clients. This person thought of me enough to mention my name and for that I’m truly grateful. I had no idea this person had such a connection and so I was reminded that we never know who in our circle is holding our blessing. That’s why it pays to be kind and respectful to everyone, especially to the people we serve. You’re in business to serve others so serve them well!

Written by Daveia Odoi.


  1. D'TaRelle F. Tullis, B.S. November 18, 2016at1:56 pm

    An amazing experience indeed! Things are moving so fast, especially time, but it is really worth the investment of time to prepare and be ready. When you look at seemingly overnight sensations they readily admit that it was not overnight and they had been preparing for their big break for years. To refer back to your post you are not only saying “Yes to the press.” You are also saying “Yes!”to your business and most importantly to yourself when you prepare. Lastly, it is always an excellent business practice to be kind to EVERYONE and FOCUS ON STELLAR SERVICE. Great advice Daveia, wishing you the greatest of success and am so happy for you. :-)

    1. Daveia November 18, 2016at4:26 pm

      Thank you D’TaRelle! Yes it’s a lesson that I find a lot of people don’t understand until the opportunity passes. My pastor teaches us every week that ‘Preparation is the Key to Life’ and ‘Consistency is the Key to Success’.


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